Integration of Art into Commercial Interior Design: Trends for 2024

Discover how art is transforming modern commercial interiors in the HoReCa sector.

2024 trends for restaurants, hotels, and cafés.

Art has always played a key role in interior design, but in 2024 it becomes an essential part of commercial spaces. In the HoReCa sector (hotels, restaurants, cafés), artworks not only decorate the space but also create an emotional atmosphere that impacts guests' overall experience. Designers and art consultants are increasingly focusing on how art can enhance brand perception, emphasize a venue’s concept, and even foster customer loyalty. In this article, we will explore the key trends in art integration into commercial interiors for 2024.

1. Art as Part of Branding

Modern restaurants and hotels aim to stand out from competitors by developing a unique visual style. Art plays a crucial role in forming a brand’s identity. Artworks can become a powerful tool for conveying a venue’s concept, creating a visual language that reinforces the brand. For instance, incorporating pieces by local artists or thematic installations reflecting regional cultural heritage can strengthen the connection between the venue and its target audience.

Project Example: Artist Petra McGrath showcased a series of large works entitled The Joy of Life at the Four Seasons Hotel in Prague. This pop-up exhibition in the lobby and restaurant continues the hotel’s long-standing tradition of supporting local art, making the Four Seasons an integral part of the city's cultural space for over 20 years.

Martin Dell, General Manager of the hotel, explains, "Our hotel reflects Prague’s rich cultural history and long artistic traditions. By supporting local artists, we not only give back to the community but also provide our guests with a unique opportunity to immerse themselves in Czech art during their stay."

2. The Impact of Art on Space Perception

Well-chosen artwork can dramatically transform the perception of space. Hotel and restaurant interiors become more vibrant, emotionally charged, and memorable. One of the key trends in 2024 is the use of large-scale formats—big paintings, sculptures, and even digital art installations. These elements create focal points within the interior, visually expanding the space while lending it a unique identity.

Tip for HoReCa Owners:
When selecting art for your interior, think about how it will complement the overall design. Art should enhance, not compete with, the space’s concept. For example, in minimalist interiors, large abstract works with simple geometric shapes are an excellent choice.

3. Eco-friendly and Sustainable Art Solutions

As interest in eco-friendly design and sustainable practices grows, this trend has naturally extended into the art world. In 2024, more designers and art consultants are choosing artworks made from recycled or natural materials. This includes wooden sculptures, paintings made with natural dyes, or installations constructed from upcycled materials. Using such elements not only demonstrates a venue’s commitment to sustainability but also creates a natural, organic connection with the environment.

Project Example:
In one of our projects, we integrated sculptures made from recycled materials into the décor of a restaurant in Prague. These works attracted significant public attention and became a symbol of the establishment's commitment to sustainable development.

4. Art and Technology: Digital Installations

Digital art is gaining momentum in commercial interiors year after year. In 2024, we expect to see an increased interest in interactive digital installations that can be adapted to specific spaces. These installations allow venues to continuously update their visual identity, keeping the atmosphere fresh and modern. For instance, video projections or LED installations can be used to create dynamic settings in bars or hotel lobbies.

Tip for Hotel and Restaurant Owners:
Interactive installations engage visitors and make them part of the art experience. This creates a memorable customer experience that guests are likely to share on social media, enhancing the venue’s visibility.

Integrating art into commercial interiors is a powerful tool that enhances the visual perception of space while creating a unique customer experience. In 2024, design trends emphasize the importance of personalized, eco-friendly, and technology-driven solutions. If you want your restaurant, hotel, or café to stand out from the competition, art can be the key element that makes your interior truly memorable and appealing to customers.

Image Source: Photos courtesy of Conservatorium Hotel .